Too many trade magazines are just a leech on their industry - they simply look for advertising revenue without giving anything back... not us!  Marketing managers have been kind enough to say that they like our enthusiasm and our attitude, and we intend to keep it that way.

We have imaginative ideas for you.  Apart from the printed magazine, we have the website, the e-mail newsletter sent on PDF, the email news flash updates when anything notable happens, and imaginative use of the carrier sheet which holds the address labels for our magazine.

We have a fine circulation list, which has been devised by ourselves, working with publicly-available information, with the assistance of a couple of trade suppliers, and with mailing lists selected from three of the commercial list brokers.   Our policy is to be open, honest and accountable about our circulation when talking direct with advertisers.    We strongly recommend that when considering advertising with magazines that claim to reach the coffee trade, you scrutinise their circulation data.  You are very welcome to ask questions about ours.

We always validate and update our initial circulation list.  Why? Because we have seen the box-loads of 'returns' that come back to certain trade magazines who don't bother - but they don't tell you that when making their sales pitch!    And how well is our list updated?  Well, the usual 'returns' from the post office is around point-five of one per cent

To talk about promoting through Coffee House, call Ian or Trudi at 01872 501010(outside the UK, it's 44-1872-501050) and we'll do our very best to assist you creatively.

Coffee House - information for advertisers and PR agencies

For PR agencies wishing to have information appear in our pages, please click here.

For media pack on Powerpoint file, please click here

(You will probably see a safety notice asking whether

you want to save the file or open it. It is not a big file - well below 1Mb.    

If you prefer to receive it by email or on CD, please let us know)

NOTE, please - would you kindly take note of the following artwork requirements?

We shall be very grateful for our advertisers’ assistance with supplying artwork in a practical format.
It has become very clear in recent years that more advertisers now prefer to produce their artwork in-house, probably to save on agency and designer fees… however, this has caused some problems, and we have several recent examples of artwork being prepared in un-openable file formats,  and even unheard-of colour formats.

May we please ask:

1. Can we please have artwork  only  in Jpeg or Tiff format, or as a Quark file, PC format?  Could you please avoid PDF files for artwork, if possible?  Please do not send anything in Mac format.

2. Please give us a full-colour hard-copy proof. I know this involves snail-mail, but the point is that many computer monitors show colours in a different way  –  what is royal blue on one screen may be purple on another.  If you supply your own colour print, it shows our printer exactly what result you expect him to achieve and what colours he has to match.

3. If you do send artwork by e-mail, please do not use any compression software such as Stuffit.  As this is not universally used, it can cause file-opening problems.   We would prefer that you do not send Zip files, either.

We don't wish to sound officious about this - but if you send it in the wrong format, then  we may decline responsibility for the result.
Having said that, we will always work to help produce (or if necessary, repair) an advertisement.   And we often only charge for it if we are expected to put in an unreasonable amount of work!